DevaCurl home page: Instantly engaging with quiz pop-up. Nice mix of informational and promotional, with an inclusive call to action inviting people to participate
Instagram full of aspirational hair journeys
Facebook continues the same but on a more real woman level
Home Page is overwhelming and with no CTAs
Instagram is visually appealing but looks like a series of ads and offers little beyond generic content.
Facebook feels like a different company
Amazon first result and sponsored posts aren’t Hempz products
Branded shopping experience for CRZ