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Vitamin C Facial https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/5e3107c19b1df61a2f07b9de/5e3d93959592761b3b6b34c7/1581093971089/ Social - Sally Beauty Carousel Ad https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/5e3107c19b1df61a2f07b9de/5e3d945a82fb391f149bfffa/1581093982991/SallyInsta2.PNG Social https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/5e3107c19b1df61a2f07b9de/5e3d94b79592761b3b6b86e7/1581094074247/SallyInsta1.PNG Social https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/5e3107c19b1df61a2f07b9de/5e3d94c23ab73b55917fe495/1581094098372/SallyInsta2.PNG Social http://www.leticiagantt.com/new-index daily 0.75 2020-02-07 https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e319f2ade9c0144fea104a1/1580310392452/SallyBeautyInfluencer.png UX Influencers endorsing Sally Beauty products in an engaging and easily shoppable format. https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e319e29fdec1a2aeaf1193a/1580310105545/Sally_influencer_Closeup.png UX Influencers endorsing Sally Beauty products in an engaging and easily shoppable format. https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d9534d2f59f3c4b72a688/1581094255061/Sally+Beauty+How-Tos UX To help people figure out which products to use based on hair type, with real people examples https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d7a100e665361c464504c/1581087357045/press_page.png UX Used the publication’s logo in the graphic to get maximum recognition as well as a pull quote to draw the reader into the story https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3ce29f9d7664785e9bece9/1581048496215/Screen+Shot+2020-02-06+at+9.17.27+PM.png UX The new nav for FortyFIveTen.com, with increased exposure for key areas like beauty. • 101.34% lift in beauty page value (to $14.60 from a previous $1.99) after this change was implemented. https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e319c7a0fffb84a4918dff3/1580309671809/OldNav.png UX The launch navigation for Forty Five Ten. Left customer confused as to where to find beauty and other key categories. https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d799f2875eb21496c78bf/1581087184347/MaisieWilenPDP.png UX https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d78fb5749b2699ac63b9b/1581087024817/MaisieWilenEditorialStory.png UX Editorial story to launch a new designer • CTAs throughout the story • Shoppable slider with all featured items https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d79632875eb21496c7197/1581087121862/MaisieWilenBoutique.png UX https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31ab4f5f4e3a02e3a7a040/1580313448557/SallyBeauty_HairType.png UX To help decipher which products to use based on your hair type, with real people examples https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e3d7b1dd4ad48682c3efb1d/1581095364750/SallyBeautyPopUp.jpg UX 2440 liter pumps sold to customers who had a relevant product in their shopping cart and received this pop-up during the three-day liter event http://www.leticiagantt.com/about daily 0.75 2014-08-20 https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/56e9a5a32b8ddededf991572/1377897195805/27ef868543abf9c4e16439c1aeb8f0bd.jpg Art & Design Direction http://www.leticiagantt.com/case-studies daily 0.75 2020-01-29 https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31b1237fe4165813cafa4b/1580314952225/HempzInstagram.PNG Case Studies Instagram is visually appealing but looks like a series of ads and offers little beyond generic content. https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31b1e2120e2a41e3167036/1580315167444/HempzFacebook.png Case Studies Facebook feels like a different company https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31b2384074047f18897d9a/1580315265798/HempzAmazon.jpeg Case Studies Amazon first result and sponsored posts aren’t Hempz products https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31af50e00e956306ee4c0a/1580314495613/screencapture-facebook-DevaCurl-2020-01-29-10_02_42+%282%29.png Case Studies Facebook continues the same but on a more real woman level https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31b32f120e2a41e316d5ed/1580315462512/CRZyoga.png Case Studies Branded shopping experience for CRZ https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31aec2a372a058641836cf/1580314423047/IMG_2538.PNG Case Studies Instagram full of aspirational hair journeys https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31ada3120e2a41e31558db/1580314192841/DevacurlHomePage Case Studies DevaCurl home page: Instantly engaging with quiz pop-up. Nice mix of informational and promotional, with an inclusive call to action inviting people to participate https://static1.squarespace.com/static/56e9a5142fe131b1b24bc363/t/5e31b0138e68cd4343e053ce/1580314746257/HempzHomePage.png Case Studies Home Page is overwhelming and with no CTAs